Zurich, Switzerland – November 27, 2024 – SANDSIV, a global leader in customer experience management (CXM) solutions and Voice of the Customer (VoC) technology, is pleased to announce a new strategic alliance with MADISON LATAM, a leading consulting and market analysis firm in the region. Together, the two companies seek to transform the way companies in Latin America manage their customer experience by integrating cutting-edge technology and deep local knowledge.
With more than 14 years of experience in market analysis in the region, MADISON LATAM brings a comprehensive understanding of Latin American consumer expectations and behaviors. The sandsiv+ platform offers advanced functionalities such as multi-channel sentiment analysis, proactive real-time feedback management, and the ability to forecast trends through artificial intelligence algorithms. These features enable companies to collect data and transform it into strategic actions that optimize the customer experience at every stage of the journey.
sandsiv+ uses AI to deliver advanced functionality such as automatic detection of critical points in the customer experience, real-time personalization based on historical data, and predictive reporting that optimizes strategic decision-making. These capabilities are especially valuable for the Latin American market, enabling companies to adapt to different cultural preferences, manage interactions across multiple communication channels, and respond nimbly to changing consumer expectations in the region.
Together, SANDSIV and MADISON LATAM are poised to drive the digital transformation of the customer experience in Latin America, helping local businesses manage and improve every touch point with their customers, which in turn will strengthen their competitiveness in the market.
Flash Quotes:
Alejandro Conejero, Director of Strategic Alliances at SANDSIV, commented, “The collaboration with MADISON LATAM will allow us to combine our innovative CX technology with their knowledge of the local market. This synergy will allow us to deliver solutions that transform the way companies interact with their customers in Latin America.”
Carmen Guevara, leader of MADISON LATAM, added: “We are daily witnesses to the challenges companies face in improving the customer experience, optimizing every interaction, and closing gaps in technology and personalization. That’s why we are excited about the impact this alliance can generate in the local market.”
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Company Profiles:
SANDSIV is an innovation leader in Customer Experience Management (CXM) enterprise solutions. With its cutting-edge end-to-end CXM software solution, SANDSIV empowers businesses worldwide to deliver differentiated customer experiences and foster long-lasting customer loyalty. The company’s commitment to excellence and innovation has enabled it to expand its partner program and establish a world presence that is constantly growing. | https://sandsiv.com/
Madison LATAM specializes in comprehensive Customer Experience (CX) and Employee Experience (EX) solutions with a 360° approach. The consulting firm combines data analysis, digital technologies and collaborative methodologies such as Service Design Thinking to transform the interaction between brands and their customers, maximizing value and emotional connection. With more than 31 years of experience in Europe, 14 years in Peru and presence in Colombia, they attend global projects in 25 countries, offering services such as market research, branding, and design of innovative experiences | https://madisonmk.pe
Related Resources
https://sandsiv.com/sandsiv-and-proaxion/
https://sandsiv.com/sandsiv-and-connecting-visions/
Media Contact
Giada Longo
Digital Marketing Specialist – SANDSIV
giada.longo@sandsiv.com
