Customer Experience Management (CXM) is a business methodology that combines operational processes, procedures and technology, to monitor, measure and improve the customer experience.
CXM is not something that can be approached lightly. It needs a firm commitment, and more importantly, it requires solid buy in from senior level staff and decision makers.
Unfortunately, it can be very difficult to prove ROI on a planned CXM project before it is implemented, as it is tricky to define tangible financial benefits during the pre-implementation stage.
What you’ll get inside this white paper:
- A way to prove the ROI of CXM;
- Several business cases that demonstrate the effectiveness of this approach.