In today’s rapidly evolving business landscape, extracting actionable insights from customer feedback is crucial. Insight Narrator is designed to serve as a powerful analytical extension that can integrate seamlessly with any Customer Experience Management (CXM) or Voice of the Customer (VoC) platform you choose. Whether you are using industry-leading platforms like Medallia, Qualtrics, InMoment, Questback, or others, Insight Narrator enhances their capabilities by delivering deeper, more nuanced insights.

Download an Insight Narrator report example here

Seamless Integration with Leading Platforms

Insight Narrator’s versatility is one of its greatest strengths. It can be integrated into existing CXM and VoC platforms, augmenting their analytical power without disrupting your established workflows. This flexibility ensures that Insight Narrator can enhance your ability to analyze customer feedback and extract actionable insights regardless of your platform. Whether it’s the robust data collection capabilities of Medallia, the comprehensive survey tools of Qualtrics, or the experience management solutions offered by InMoment, Insight Narrator fits perfectly into your existing ecosystem.

Integration with sandsiv+ for Enhanced Capabilities

While Insight Narrator is platform-agnostic, it truly shines when combined with the sandsiv+ end-to-end VoC platform. sandsiv+ is renowned for its comprehensive tools that capture, analyze, and act on customer feedback. Within this ecosystem, Insight Narrator connects with two specific components: Topic AI and VOC Visual 2.

  • Topic AI is a powerful tool within sandsiv+ that automatically detects and categorizes topics within customer feedback. By integrating with Insight Narrator, businesses can take this categorization to the next level, analyzing what customers are talking about and the sentiment, frequency, and correlations within these topics.
  • VOC Visual 2 is sandsiv+’s advanced visualization tool. When paired with Insight Narrator, it enables the creation of dynamic storytelling dashboards. These dashboards do more than just present data; they narrate a story, highlighting key insights and trends that guide business decisions. This storytelling approach transforms raw data into compelling narratives that are easy to understand and act upon.

The Power of Storytelling Dashboards

One of the most compelling features of Insight Narrator is its ability to generate storytelling dashboards when integrated with sandsiv+. This capability allows businesses to move beyond static reports and engage with their data more interactively and insightfully. The combination of Insight Narrator with Topic AI and VOC Visual 2 ensures that the dashboards are visually appealing and rich in actionable insights. These dashboards can dynamically adjust to show the most relevant information based on current data, helping stakeholders easily understand complex customer feedback. Let’s see together some interesting examples.

Storytelling dashboards are powerful tools designed to present data in a narrative format, making it easier for stakeholders to understand and act on insights. They are particularly effective in addressing “macro requests”—high-level, strategic questions that drive business decisions. Here are some examples of the types of macro requests that storytelling dashboards can solve and why they are effective:

1. Customer Experience Trends and Insights

  • Request: “What are the current trends in customer satisfaction across different regions and product lines?”
  • Solution: A storytelling dashboard can aggregate and visualize customer feedback data, highlighting key trends and patterns across various segments. It can show changes in customer satisfaction over time, segmented by region, product, or service line, enabling businesses to pinpoint areas that need attention or improvement. The narrative aspect helps stakeholders understand not just the data, but the underlying story of how and why customer sentiments are changing.
Figure 1 – An example of Sentiment Trend

2. Performance Monitoring and Benchmarking

  • Request: “How is our company performing compared to industry benchmarks?”
  • Solution: Storytelling dashboards can compare internal performance metrics with industry standards, highlighting areas where the company is excelling or falling behind. They can contextualize the data with explanations and visual aids, making it easier for decision-makers to identify strengths and weaknesses relative to competitors.
Figure 2 – An example of Benchmark NPS Agentic AI Research performed in sandsiv+

3. Customer Journey and Pain Points Analysis

  • Request: “Where are the bottlenecks in our customer journey, and how can we address them?”
  • Solution: A storytelling dashboard can map out the entire customer journey, from initial contact through post-purchase support. It can highlight key touchpoints, customer drop-off areas, and pain points. By narrating the customer’s experience, the dashboard helps stakeholders visualize where customers are experiencing difficulties and suggests data-driven solutions to enhance the customer journey.
Figure 3 – An Example of Customer Journey and Pain Point Analysis

4. Impact of Marketing Campaigns

  • Request: “What has been the impact of our recent marketing campaigns on customer engagement and sales?”
  • Solution: Storytelling dashboards can integrate data from multiple sources—such as sales figures, web analytics, and customer feedback—to provide a holistic view of a marketing campaign’s effectiveness. They can show how campaigns influenced customer behavior, engagement rates, and ultimately, sales. The narrative format helps connect the dots between the campaign actions and their outcomes, making it easier to draw actionable conclusions.
Figure 4 – Opportunities and Financial Risks Overview Dashboard

5. Product Development Feedback

  • Request: “What are customers saying about our new product features, and how should we prioritize future developments?”
  • Solution: By analyzing customer feedback and sentiment, a storytelling dashboard can present a prioritized list of features that customers are most satisfied or dissatisfied with. It can also suggest areas for future product development based on customer needs and preferences, helping product teams make informed decisions about where to focus their efforts.
Figure 5 – Improvement Suggestions Dashboard

6. Risk and Opportunity Identification

  • Request: “What are the potential risks and opportunities identified from recent customer feedback?”
  • Solution: A storytelling dashboard can synthesize vast amounts of customer data to identify emerging risks (such as declining satisfaction in a key demographic) and opportunities (such as increased interest in a new product category). By presenting these insights in a narrative format, it helps executives quickly grasp complex scenarios and make strategic decisions to mitigate risks or capitalize on opportunities.
Figure 6 – SWOT Analysis Dashboard

Why Storytelling Dashboards Are Effective:

  • Clarity and Comprehension: Storytelling dashboards present data in a way that is easy to understand, using a narrative format that guides the user through the insights step by step.
  • Engagement: The narrative approach keeps stakeholders engaged, making them more likely to absorb and act on the information presented.
  • Actionable Insights: By connecting data points in a story-like manner, these dashboards provide clear, actionable recommendations, helping businesses move from data to decision-making more effectively.
  • Efficiency: They streamline the process of data analysis by combining multiple sources of information into a cohesive narrative, reducing the need for manual interpretation and increasing the speed at which insights can be generated and acted upon.

In summary, storytelling dashboards are invaluable tools for addressing high-level strategic questions. They transform complex data into actionable insights through clear, engaging narratives, making them essential for informed decision-making in today’s data-driven business environment.

Interested in Building a Storytelling Dashboard?

Are you interested in building a Storytelling Dashboard with your data? Feel free to contact me on LinkedIn – I’m happy to answer your questions!

The Story Telling Dashboard for Any CXM or VoC Platform
Author:
Federico Cesconi
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