{"id":11954,"date":"2023-12-27T09:53:43","date_gmt":"2023-12-27T09:53:43","guid":{"rendered":"https:\/\/sandsiv.com\/nuestro-blog\/artificial-intelligence-and-human-experience\/"},"modified":"2023-12-27T10:18:49","modified_gmt":"2023-12-27T10:18:49","slug":"artificial-intelligence-and-human-experience","status":"publish","type":"page","link":"https:\/\/sandsiv.com\/es\/nuestro-blog\/artificial-intelligence-and-human-experience\/","title":{"rendered":"Inteligencia Artificial y Human Experience"},"content":{"rendered":"
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Inteligencia Artificial y Human ExperienceArt\u00edculo<\/strong> <\/h1>\r\n
27 de diciembre, 2023 – Inteligencia Artificial y Human Experience, la nueva tendencia de las marcas en 2024 <\/div>
\r\n Quiero ver una demo<\/a>\r\n <\/div>\r\n <\/div>\r\n
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Hoy te hablamos de las nuevas innovaciones de Inteligencia Artificial que transformar\u00e1n la disciplina de Experiencia de Cliente en la nueva Human Experience para este 2024.<\/p>\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/div>\n\n\r\n

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El a\u00f1o 2023 ha marcado un hito significativo en la evoluci\u00f3n de la\u00a0Inteligencia Artificial (IA)<\/strong>\u00a0y en su relaci\u00f3n con la\u00a0Experiencia del Cliente (CX)<\/strong>. En este contexto,\u00a0Federico Cesconi, CEO de\u00a0<\/strong>SANDSIV<\/strong><\/span><\/a>,<\/strong>\u00a0explica c\u00f3mo\u00a0\u201cen 2024 los\u00a0 avances innovadores como la\u00a0IA, el Machine Learning o el an\u00e1lisis de datos<\/strong>\u00a0van a transformar la relaci\u00f3n marca-cliente en una estrategia mucho m\u00e1s global, girando, parad\u00f3jicamente, hacia un\u00a0enfoque mucho m\u00e1s humano<\/strong>\u00a0y hol\u00edstico, donde las personas ser\u00e1n el eje central de las compa\u00f1\u00edas bajo la denominaci\u00f3n de \u00b4Human Experience\u00b4\u201d<\/strong><\/em>.<\/strong><\/p>\n

El nuevo concepto hol\u00edstico de \u00b4Human Experience\u00b4<\/strong><\/span><\/p>\n

En los \u00faltimos meses, el potencial transformador de estas innovaciones ha redefinido la\u00a0relaci\u00f3n entre marcas y clientes<\/strong>, fundamental para comprender, mejorar y potenciar esa\u00a0experiencia humana.<\/strong>\u00a0Este concepto se centra en c\u00f3mo las marcas deben comprender las\u00a0necesidades, emociones y complejos comportamientos humanos\u00a0<\/strong>para proporcionar interacciones m\u00e1s emocionales\u00a0<\/strong>y\u00a0personalizadas<\/strong>.<\/p>\n

Mirando hacia\u00a0el 2024,<\/strong>\u00a0se espera que la convergencia entre IA y experiencia humana sea a\u00fan m\u00e1s relevante, ya que las\u00a0marcas buscar\u00e1n\u00a0<\/strong>establecer conexiones m\u00e1s profundas con sus clientes. Hoy enumeramos 3 nuevas funcionalidades basadas en Inteligencia Artificial<\/strong>\u00a0que deben integrar las herramientas digitales de escucha del cliente para el avance hacia esa\u00a0Human Experience<\/strong>:<\/p>\n

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  1. Identificaci\u00f3n autom\u00e1tica de los \u00b4topics\u00b4 m\u00e1s relevantes:<\/strong><\/span>\u00a0Detectar\u00a0temas relevantes dentro de enormes vol\u00famenes de datos de clientes<\/strong>\u00a0a\u00fan supone un desaf\u00edo para las compa\u00f1\u00edas. Ahora las marcas pueden aplicar\u00a0modelos de categorizaci\u00f3n<\/strong>\u00a0para identificar las interacciones de sus clientes de manera inmediata, permiti\u00e9ndoles predecir y resolver temas cr\u00edticos en tiempo real. El\u00a0m\u00f3dulo Topic AI\u00a0<\/strong>que ha integrado sandsiv+ podr\u00eda conseguir, por ejemplo, que una compa\u00f1\u00eda de telecomunicaciones pueda detectar posibles problemas t\u00e9cnicos, consultas de facturaci\u00f3n o solicitudes de servicios adicionales, permitiendo a los agentes abordar su trabajo con mayor eficiencia.<\/li>\n
  2. An\u00e1lisis del sentimiento de los clientes a trav\u00e9s del mapeo de su experiencia:\u00a0<\/strong><\/span>La posibilidad de\u00a0analizar todo lo que vive el cliente desde su primer contacto con la marca hasta despu\u00e9s de la compra<\/strong>\u00a0es una poderosa herramienta para comprender mejor sus necesidades y sentimientos a lo largo de todo ese\u00a0Customer Journey<\/strong>. Esta t\u00e9cnica utiliza la IA para examinar y comprender los puntos de dolor que un cliente tiene con una empresa en tiempo real y ofrece recomendaciones de mejoras para hacer que su experiencia sea memorable.<\/li>\n<\/ol>\n

    En este contexto, las marcas han comprendido la importancia de\u00a0conectar emocionalmente con los clientes<\/strong>\u00a0mediante la comprensi\u00f3n de sus deseos y necesidades sirvi\u00e9ndose de la tecnolog\u00eda como aliada.\u00a0\u201cDesde nuestra fundaci\u00f3n, la integraci\u00f3n del Machine Learning e Inteligencia Artificial ha sido un componente crucial en todos los aspectos de nuestras soluciones\u201d\u00a0<\/em>ha indicado\u00a0Federico Cesconi,\u00a0<\/strong>quien ha asegurado que la IA revolucionar\u00e1 la manera en que las empresas conectan con sus clientes, permiti\u00e9ndoles comprenderlos de verdad y ofrecerles esa experiencia humana que ser\u00e1 clave para el \u00e9xito empresarial futuro.<\/p>\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/div>\n\n\r\n

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    \r\n Inteligencia Artificial y Human Experience <\/div>\r\n <\/div>\r\n
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    CONTACTO:<\/strong>
    \nmedia@SANDSIV.com<\/a><\/span><\/p>\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/div>\n\n\r\n

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    \r\n Empieza a crecer con sandsiv+ hoy mismo <\/div>\r\n
    \r\n \r\n Quiero ver una demo <\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":11953,"parent":8261,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-11954","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nInteligencia Artificial y Human Experience - sandsiv+<\/title>\n<meta name=\"description\" content=\"Inteligencia artificial y experiencia humana: descubre la nueva tendencia para las marcas en 2024 en nuestro art\u00edculo de blog.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sandsiv.com\/es\/nuestro-blog\/artificial-intelligence-and-human-experience\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inteligencia Artificial y Human Experience\" \/>\n<meta property=\"og:description\" content=\"Inteligencia artificial y experiencia humana: descubre la nueva tendencia para las marcas en 2024 en nuestro art\u00edculo de blog.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sandsiv.com\/es\/nuestro-blog\/artificial-intelligence-and-human-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"sandsiv+\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-27T10:18:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sandsiv.com\/wp-content\/uploads\/2023\/12\/unnamed-5-e1703670585813.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sandsiv.com\\\/es\\\/nuestro-blog\\\/artificial-intelligence-and-human-experience\\\/\",\"url\":\"https:\\\/\\\/sandsiv.com\\\/es\\\/nuestro-blog\\\/artificial-intelligence-and-human-experience\\\/\",\"name\":\"Inteligencia Artificial y Human Experience - 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  3. Automatizaci\u00f3n y etiquetado de datos para identificar tendencias:<\/strong>\u00a0<\/span>La automatizaci\u00f3n del\u00a0etiquetado de datos<\/strong>\u00a0se ha convertido en una herramienta esencial para las empresas. Este proceso consiste en la\u00a0asignaci\u00f3n autom\u00e1tica de etiquetas<\/strong>\u00a0o categor\u00edas a grandes conjuntos de informaci\u00f3n, como comentarios de clientes o rese\u00f1as de productos. Con ello, las marcas que emplean esta tecnolog\u00eda que se ya ha incluido en la plataforma de\u00a0sandsiv+<\/strong><\/a><\/span>, podr\u00e1n clasificar r\u00e1pidamente las opiniones de sus productos en positivas, neutrales o negativas y, con ello, identificar las tendencias que se est\u00e1n perfilando en su mercado.<\/li>\n