How CXM Could Help in the Travel Sector

We take a look at some travel sector facts just released by Tripadvisor, and how Customer Experience Management (CXM) could be used to solve the problems uncovered. The international travel sector is one of the largest markets in the world. In 2014, travel companies earned an estimated $1.3 trillion. Yet in ...

CXM Driving Big Data

CA technologies has just published the findings of some research it has undertaken to discern just what is driving the increasing adoption of Big Data and related technology as a central piece of tech infrastructure for many companies. The survey that the research was based upon, specifically asked questions that were ...

The Changing Priorities of CXM

Gartner Inc. has recently completed a study, which predicts that during 2015, many companies will start to change the focus of their Customer Experience Management (CXM) projects. The study took in the views and opinions of almost 300 CXM thought leaders across wide range of businesses, markets and regions. The study ...

Top CXM Issues from Digital Cream 2015

The Digital Cream 2015 event took place recently, and Customer Experience Management (CXM) trends were high on the list for discussion. Indeed, speakers at Digital Cream 2015 clearly stated that CXM should be top of the list of priorities for marketers in 2015. The premise behind this statement is that in ...

Text Mining as a Building Block for VoC Analytics

We have witnessed amazing advances in Voice of the Customer (VoC) technology over the last two years. Indeed, our own SandSIV VoC Hub™ product has reached a level of feature maturity that far outstrips our expectations across the past 12 months. The rapid maturity of Big Data tech has been both ...

Leveraging Predictive Analytics in CXM

Several independent studies have predicted that the volume of Voice of the Customer (VoC) data that the average company will capture, is set to rise by around 23% per year, through to 2018. In simple terms, the volume of VoC data we typically capture will double in the next three ...