Gartner has recently released the findings of a survey, researching Big Data trends throughout 2013. This survey only questioned companies that currently partner with Gartner, yet despite this, the facts the survey data reveals still give a good view of the overall Big Data market in 2013.
The most heavyweight fact that the Gartner 2013 Big Data survey has revealed, is that an incredible 64% of the companies who took part in the survey, stated that they have already, or are planning to implement Big Data technology within the enterprise. This is a key statistic, as it shows how the majority of companies are looking to cash in on the value of Big Data, if not today, then some time in the short-term. This is of course, great news for the industry in general. We can likely deduce from this fact that the Big Data market will continue to grow throughout 2014, as those companies that are planning to implement Big Data technology, will begin doing so.
Interestingly, of the 64% of companies that confirmed that they have or will be implementing Big Data technology, only 8% of them have actually made any form of commitment as yet. This means that 92% of the companies who returned a positive answer to having the intention of bringing Big Data technology into the enterprise, are potential customers for Big Data firms, in both the technology and consultancy fields. Indeed, those firms which successfully combine both tech and consultancy into a single service, should really be targeting this low hanging fruit.
So why are these 92% of companies who responded that they are considering Big Data, still hanging back? The Gartner 2013 Big Data report goes some way to answering this question. It states that many companies are struggling to identify the value in Big Data. This is a long standing problem, and one that is hard to overcome. It is intrinsically difficult to predict the real-world cash impact of successfully implementing Big Data within the enterprise. Add to this the fact that Big Data related projects most usually look to the long-term to produce tangible results, requiring a significant investment before a return is achieved, and we can clearly see why so many companies are holding back, rather than committing to Big Data fully.
We also need to consider the fact that Big Data skills are in high demand right now, and most companies will have no in-house expertise to begin planning any Big Data initiative. This means either recruiting new specialist staff, or using a third party consultancy company. This makes it that much more difficult to get any Big Data project to the starting blocks.
Overall, the Gartner 2013 Big Data Report seems to indicate that, despite the fact that the majority of companies recognize the potential benefits to be had from implementing some form of Big Data strategy, there is still much confusion about how to go about this. However, it is quite easy to predict that as these companies that are currently dragging their heels begin to make some positive moves forward in their Big Data strategy, that the market will experience a corresponding rise in growth rate.
By Mac Wheeler