• Encouraging CEM Buy In

    Wednesday, October 31, 2012 0 No tags Permalink

    You may have already identified the value of Customer Experience Management (CEM) as a strategic tool to extract value from the customer relationship. You may have already concluded that the Voice of the Customer (Voc) is an incredibly valuable source of big data, which can be analyzed and actioned to ...

  • What is a Chief Customer Officer?

    Saturday, October 27, 2012 0 No tags Permalink

    Over the last few months, Customer Experience Management has become one of the hottest topics for every size if business. An unsurprising occurrence is that companies which are taking their CEM initiatives seriously have identified a need for a senior decision maker to oversee all CEM responsibilities. The Chief Customer ...