Why is a Personalized Customer Experience Critical for Insurance Firms?

Thursday, July 31, 2014 0 No tags Permalink

A recent market study demonstrated that up to 40% of personal insurance customers were in danger of churning. This is an especially shocking statistic, when read alongside a recent blog post we published that shows the value of customer loyalty. With this in mind, what are the reasons for these consumers ...

What is a Customer Experience Maturity Assessment?

Thursday, July 24, 2014 0 No tags Permalink

Customer Experience Management (CXM) is a business methodology that can have a far reaching effect within the enterprise. It often spans several departments or business units, and drives changes to a wide range of business processes. Adoption of CXM often includes the procurement of specialized software applications and other technology, ...