Consumers Willing to Receive Beacon Marketing

Tuesday, April 29, 2014 0 No tags Permalink

eDigitalResearch has just published the results of a survey it undertook, to uncover the marketing preferences of consumers regarding beacon style push marketing. The overall results show that a pretty healthy 45% of consumers would accept beacon marketing as part of the customer experience. Beacon marketing is a pretty new technology, ...

Beyond Customer Feedback Surveys

For many companies just beginning the journey towards Customer Experience Management (CXM) maturity, customer feedback surveys are a logical starting point. They are relatively simple to implement, and can provide some great Customer Intelligence if done right. However, customer feedback surveys can only ever capture the direct Voice of the ...

SandSIV Support Center Launch

Monday, April 14, 2014 0 No tags Permalink

It’s been a very busy year so far here at SandSIV. With our major product push just last week, and our ongoing efforts to improve our own Customer Experience, things have been a little bit hectic to say the least. The latest update to our existing infrastructure is a completely ...