Effective CXM Program

Customer Experience Management (CXM) is an inherently difficult business methodology to measure the actual ROI once a CXM project has begun. SandSIV has published a comprehensive white paper titled CXM ROI Business Case, that can be downloaded from our website at: http://resources.sandsiv.com/cxm-roi/. This white paper describes a method of calculating the ROI of Customer Experience Management […]

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